Allison Wosnick Karavos
Senior Director, Brand and Content Marketing @Emapta Global
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WORK HISTORY
Senior Director, Brand and Content Marketing @Emapta Global
Content & Brand Storytelling Leadership- Develop and execute a comprehensive content marketing strategy that aligns withbusiness goals, brand positioning, and customer engagement- Oversee the creation of high-impact thought leadership content, blogs, whitepapers, casestudies, videos, and multimedia assets to drive brand awareness and demand- Collaborate with product marketing, demand generation, and sales to craft compellingnarratives that resonate with target audiences.Creative & Design Excellence- Own and drive the visual identity and creative execution across digital and offlinechannels- Manage a team of writers, designers, videographers, and creative professionals to produce high-quality marketing assets, including social content, website graphics, ad creatives, and brand collateral- Ensure brand consistency and creative alignment across all touchpoints- Leverage AI and innovative tools to enhance creative production and personalization.Leadership & Cross-Functional Collaboration- Lead and mentor a high-performing team of content marketers, project managers,and creative designers- Collaborate with CMO, demand generation, product marketing, and PR teams to ensure aunified brand and content strategy- Manage external agencies, freelancers, and creative partners to scale content and designefforts- Establish key performance indicators (KPIs) for content and design initiatives,ensuring alignment with broader marketing objectives.
EDUCATION
Centennial College
Post-Graduate Certificate, Book and Magazine Publishing
York University
BA Hons, English and Communications
SKILLS
ABOUT ALLISON WOSNICK KARAVOS
Experienced senior B2B content creator/marketer, recognized for my collaborative attitude, sense of humour, and the ability to build great relationships (see aforementioned sense of humour) while getting the work done well. I\'m committed to increasing brand awareness, supporting demand generation, and providing creative, on-budget results.(Note: I can also switch between Canadian and American spelling real fast, if that\'s more favorable.)My specialties/career highlights include:• Leading a team, including written content, graphic design and digital media to support ongoing demand generation and brand awareness efforts - contributing to an increase in strategic content output of 56% year over year, an 80% growth in organic website traffic year over year, and a 91% increase in eBook downloads year over year• Creation and management of marketing collateral/assets, SEO-driven website content, social media, press releases, published articles, and corporate/internal messaging• Supporting marketing campaigns for demand/lead generation, with an eye for the customer content journey• Development and execution of strategic marketing/content plans to budget• Working with both internal and external stakeholders, including executives and vendors• Brand development, awareness and brand messaging• Project management (yes, this includes balancing deadlines, competing priorities, budgets, and differences of opinion)
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