Allison E. Kaharick

About Allison E. Kaharick

Experienced national and international marketing operations, communications, and program/event lead with a demonstrated history of working in the tech industry related to women\'s advancement, C-suite programming, healthcare, aviation, retail infrastructure, hospitality, and higher education. Skilled in program/event/trade show management, operations management, process creation and implementation, direct marketing, marketing strategy/budgeting, social media/content creation, online and email marketing, brand management, partner/vendor relationship development, and international business. Seasoned professional with a Bachelor\'s degree focused in Communications/Marketing/English Writing and Literature from the University of Pittsburgh.

Experience

1. Sr Director, Marketing

   Pittsburgh Technology Council

   Nov 2025 — Present · Pittsburgh, PA, US

   Lead ground-up transformation of brand strategy, positioning, and visual identity to increase market relevance and differentiation• Build and lead marketing function, directly managing UX Designer and overseeing web agencies and freelance designers• Develop and execute integrated marketing strategies to drive high-tech membership acquisition, retention, and engagement• Own marketing strategy and execution—writing copy, designing materials, launching campaigns, and ensuring quality across all touchpoints• Create messaging frameworks, value propositions, and positioning for emerging industry coalitions and signature programs• Establish brand guidelines covering visual identity, voice, tone, and application standards• Transform website into a best-in-class digital hub with strong UX, SEO, content, and conversion optimization• Lead digital marketing programs including email, social, content marketing, and analytics-driven optimization• Develop sophisticated event marketing strategies, sponsorship packets, and attendee experience materials• Produce quarterly, year-end, and executive-level reports for Board and leadership, including business intelligence and strategic insights• Partner closely with Communications, Membership, and Business Development leadership to align messaging and growth initiatives• Build scalable workflows, templates, and internal service models to support organization-wide marketing needs

Education

• University of Pittsburgh

  Bachelor's, Marketing and Communications

  2002 — 2006

• EDGE Leadership Program

  Graduate, Women's Leadership Development & Coaching