Allison Hurst

About Allison Hurst

A media-savvy individual with extensive experience in the e-commerce space along with…

Experience

1. Ecommerce Digital Marketing Manager

   Primally Pure

   May 2021 — Present

   Primally Pure is a direct-to-consumer natural skincare brand that crafts safe, clean products with the mission to educate consumers on how to improve their skin+ a live healthy life. • Drive revenue and increase customer retention by optimizing/scaling subscription and loyalty programs • Manage Shopify store, along with app discovery and implementation to improve site performance and customer experience (bundle app, custom cart+checkout, landing pages, loyalty program, surveys/customer data collection, on-site experiences, etc.) • Design email marketing campaigns and ad creative for product launches, promos, monthly recaps, etc. • Assist in managing and launching new and existing campaigns, technologies, product launches and projects. • Assist in brainstorming, creating and editing social media content (in-feed + story graphics, reels, tiktoks, blog/pinterest pins, etc) • Research, present and work with Director of Marketing to implement new programs/platforms that support the overall marketing strategy • Effectively manage all digital marketing tasks and team assignments to ensure timely and effective launches • Work with the marketing team to brainstorm new and innovative growth strategies • Increase website sales by converting site traffic through landing pages, quizzes, and lead generation content • Work with internal team and external agencies to continuously test and optimize the on-site user experience to increase conversion rate, revenue per session, customer retention, and engagement • Take lead on sourcing and onboarding branded partnership opportunities from affiliates to influencers to collabs/social giveaways • Accurately report on campaign performance and continuously evaluate ongoing partnerships • Implement appropriate metrics to identify and maximize revenue, growth, and reach/engagements from all partnership channels • Work with the Director of Marketing and agency partners to create engaging and elevated branded content for all digital channels

Skills

• Microsoft Excel
• Marketing
• Infographics
• Microsoft Office
• Social Media Marketing
• Management
• Email Campaigning
• Marketing Event Planning
• Customer Service
• Publicity/ Promotions Reporting Online (Pro)
• Public Speaking
• Corporate Promotions
• Microsoft Word
• Event Planning
• Powerpoint
• Web Editing
• Spanish
• Digital
• Wordpress
• Leadership
• Social Media
• Internal & External Communications
• Time Management