Allison Holdridge

About Allison Holdridge

Global digital strategy leader with 20+ years of experience bridging brand storytelling…

Experience

1. Social Media Strategy & Engagement Global Paid & Organic, Content & Influencer Lead

   Sazerac Company

   Sep 2022 — Present · Louisville, KY, US

   Oversee an enterprise-level social media operation across Sazerac’s premium spirits portfolio (including Buffalo Trace, Traveller Whiskey, Fireball Whisky, and many more). Focus on paid and organic campaigns, influencer partnerships, and data-informed content strategies that reinforce global brand consistency while driving measurable growth and ROI.Key Achievements Expanded a nascent social function into a robust strategic pillar, establishing advanced analytics frameworks, content standards, and influencer marketing best practices. Launched a comprehensive social roadmap, accelerating brand awareness, engagement, and follower growth across the U.S, EU, APAC, and emerging markets. Led successful celebrity and influencer collaborations that delivered double-digit lifts in awareness, conversions, and audience sentiment—achieved under strict alcohol industry regulations. Optimized paid media budgets via advanced targeting, audience insights, and continuous creative testing, significantly improving cost per engagement. Streamlined cross-regional processes by developing brand voice guidelines, content libraries, and compliance protocols that ensure unified messaging worldwide.Core Responsibilities Strategize & Execute: Develop integrated social campaigns (paid & organic) to align with overarching brand and commercial objectives, leveraging analytics for ongoing performance optimization. Team Leadership: Guide a specialized social team—plus agency partners—in creative ideation, influencer selection, and content production, ensuring brand voice consistency in regulated markets. Global Collaboration: Provide centralized frameworks and strategic counsel to international affiliates, balancing local nuances with global brand integrity despite bandwidth constraints. Compliance & Governance: Ensure alignment with legal and regulatory guidelines across multiple markets, implementing transparent approval workflows and robust social governance

Education

• ArtCenter College of Design

  Graphic Design

• UCLA Extension

  Computer Graphics

• American Military University

  Bachelor of Arts - BA, Marketing

Skills

• Project Management
• Web Design
• Digital Strategy
• Ms Project
• Creative Strategy
• Information Architecture
• Interactive Media
• Interactive Advertising
• Web Project Management
• Automotive
• Online Marketing
• Interactive Marketing
• Social Media
• Brand Development
• Strategy
• Multimedia Project Management
• Keynote
• Social Business
• Digital Design
• Art Direction
• Visio
• Html 5
• Microsoft Office
• Web Development
• Marketing
• Strategic Planning
• Online Branding
• Flash
• Digital Marketing
• Retail
• Aviation
• Creative Direction
• Photoshop
• Advertising
• Airlines
• Multimedia
• Online Advertising
• Pattern Design
• User Experience
• B2b Marketing