Allison Herman
Manager, Public Relations & Strategic Communication, PRA Group
- Role
- Manager, Public Relations & Strategic Communication at PRA Group (Nasdaq: PRAA)
- Location
- Norfolk, VA, US
- LinkedIn followers
- 500 followers
About Allison Herman
Strategic communications leader with 16+ years of experience in journalism, corporate…
Experience
Manager, Public Relations & Strategic Communication
Aug 2024 — Present · Norfolk, VA, US
Responsible for creating and executing communication strategies geared towards elevating and protecting PRA Group’s global brand. Manages public relations and marketing strategies that drive awareness, build credibility and support business goals in a highly regulated environment.Responsibilities include: • Translate complex and niche industry knowledge into clear, engaging narratives for media and external audiences, including ghostwriting for executive voices.• Ensure consistency in brand look, feel and messaging by enforcing brand standards internally and externally.• Manage the relationship with external public relations and marketing partners, ensuring alignment on messaging, priorities and strategy.• Serve as project manager and initial copywriter for PRA Group collateral projects, including annual report, brochures, advertorials and speaking engagements. • Conceptualize and draft press releases, articles and blog content to support proactive media pitching. • Manage corporate social media strategy and corporate website content. • Develop scripts and coordinate filming and editing of brand awareness videos. • Coordinate media opportunities, speaking engagements, award nominations, thought leadership and executive visibility efforts. • Prepare remarks, speeches and presentations for PRA Group colleagues and executive team.• Serve as the primary point of contact for inbound press inquiries and manage relationships with members of the media.• Monitor media coverage, reporting on key metrics and recommend optimizations.• Support crisis communications and reputational risk management planning.• Partner closely with legal, compliance and investor relations teams to ensure messaging is compelling, compliant and consistent. • Assist with copywriting and editing for internal communications and event planning as needed.
Education
Ohio University
Bachelor's degree
2006 — 2010
Winfield High School
High school
2002 — 2006
Skills
- Copywriting
- Journalism
- Ap Stylebook
- Field Producing
- Media Relations
- Social Media
- Web Content
- Television
- Copy Editing
- Producing
- Radio
- News Writing
- Broadcast Journalism
- Breaking News
- Broadcast Television
- Storytelling
- Press Releases
- Digital Media
- Ap Style
- Field Production
- Enps
- Editing
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