Allison Gugala

About Allison Gugala

Strategic marketing executive with over 30 years of experience driving brand growth…

Experience

1. Marketing Director

   Amla Commerce Creator Of Artifi And Znode

   Jun 2024 — Present · Milwaukee, WI, US

   Lead a team of two to execute marketing strategies with a $750K budget, driving brand growth and customer engagement.• Oversee product release communications, ensuring seamless alignment between marketing, sales, and product development teams. • Manage tradeshows, including planning of an annual Znode Grow customer event, strengthening customer relationships and increating industry visibility.• Lead social media, email marketing, and partner campaigns to drive engagement and demand.• Developed a content strategy focused on thought leadership, persona-driven storytelling, and lead generation to expand market reach.• Directed website migration to Sitefinity CMS, optimizing functionality and SEO

Education

• Carroll University

  Bachelor of Science (B.S.), Communication and Media Studies

Skills

• Corporate Communications
• Email Marketing
• Interactive Marketing
• Internal & External Communications
• Management
• Content Marketing
• Social Media
• Integrated Marketing
• Marketing
• Sem
• Event Planning
• Web Content
• Corporate Branding
• Search Engine Marketing (Sem)
• Direct Marketing
• Digital Strategy
• Digital Marketing
• Web Content Management
• Strategy
• E-Commerce
• Marketing Strategy
• Social Media Marketing
• Marketing Communications
• Lead Generation