Allison Batzli

About Allison Batzli

I\'m passionate about creating compelling digital content to engage an active audience and ultimately drive positive business results. My skills include Search Engine Optimization (SEO), Project Management, Content Strategy, Social Media, and Writing. My academic background includes a Bachelor of Arts in Journalism from the University of Minnesota and a Master of Business Administration from Capella University.

Experience

1. Manager of Content Marketing Advisor-driven Channels

   Ameriprise Financial Services, LLC

   Dec 2019 — Present · Minneapolis, MN, US

   Implement content strategy for key advisor channels including advisor websites, social media, and seminar presentations • Manage review and approval process • Ensure that all published content is error-free and adheres to compliance standards, Ameriprise brand guidelines and Associated Press writing stylebook • Measure, track and report results and KPIs that lead to insights and optimization opportunities

Education

• University of Minnesota-Twin Cities

  Bachelor’s Degree, Journalism, Management, & Spanish

  2011 — 2015

• Fundación José Ortega y Gasset

  International Experience in Toledo, Spain

  2013 — 2013

• Capella University

  Master of Business Administration (M.B.A.)

  2016 — 2017