Allison Fonder
Content & brand strategist | writer | elevating brands in Design & Technology using storytelling |
- Role
- Senior Journalist at Rightlever
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Allison Fonder
I build content and content systems that translate complex ideas into stories people care about.With 8+ years in design journalism, brand strategy, and social media, I’ve worked across tech, design, and fashion/e-commerce to shape content that connects and performs.My work combines culturally rich insights and an analyst’s precision into content that resonates deeply and drives results.I specialize in:• Content strategy - frameworks that align storytelling with business goals• Brand voice & messaging - narratives that bridge marketing, product, and design• Thought leadership & editorial direction - ideas that make for engaging long-form and social content• Social media strategy - building authentic audience growth through insight-driven content systemsI collaborate with design-led startups, B2B SaaS teams, creative agencies, and venture firms that value clarity, creativity, and cultural depth.
Experience
Senior Journalist
Jan 2026 — Present
Rightlever operates a family of news trade publications, with a team of experienced journalists elevating leading voices across industries, from AI to fintech, marketing & growth and more.
Education
University of Oregon
Bachelor of Arts (B.A.), Industrial and Product Design; Chinese
2009 — 2013
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