Allison Eads
- Role
- Associate Global Engagement Marketing Manager (Product Marketing) at Weight Watchers
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Allison Eads
Being a Manager, Member Marketing at WeightWatchers is a dream come true - marketing a…
Experience
Associate Global Engagement Marketing Manager (Product Marketing)
Aug 2022 — Present
The Engagement Marketing team sits on the Product Marketing team within WeightWatcher\'s Global Product Team and: • develops and executes global lifecycle marketing strategy • owns and executes global member messaging across channels (email, in-app messaging, push messaging, etc.) • defines global channel use guidelines for member facing communications • builds and deploys member facing communications in CRM platform (Braze) • leads relationship with cross functional partners to continually optimize channels and formats • leads internationalization/localization of the above • assists Product Marketing Managers with go to market communications (targeting, data, channels) • determines how to best incorporate product go to market communications into ongoing member communications
Skills
- Key Account Management
- Project Management
- Public Speaking
- Budgets
- Shopper Marketing
- Fundraising
- Communication
- Marketing Communications
- Contract Management
- Marketing Strategy
- Program Development
- Customer Service
- Marketing
- Team Leadership
- Internal Communications
- Sales
- Microsoft Powerpoint
- Media Relations
- Proofreading
- Journalism
- Strategic Communications
- Social Media
- Social Media Marketing
- Event Planning
- Editing
- Creative Writing
- Time Management
- Community Outreach
- Email Marketing
- Leadership
- Vendor Management
- Account Management
- Microsoft Office
- Management
- Public Relations
- Press Releases
- Research
- Powerpoint
- Professional Mentoring
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