Allison Dicarlo
Category Manager, Snacks & Commerical Bakery at Harris Teeter
- Role
- Category Manager, Snacks & Commercial Bakery at Harris Teeter
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Category Manager, Snacks & Commercial Bakery
Sep 2023 — Present · Matthews, NC, US
Create and develop a long term plan and strategy for marketing, sales, and financial plans for the sustainable growth of the Snacks and Commercial Bakery categoriesManage a large portfolio of different items, brands, and suppliers developing appropriate promotional strategies for the success of eachConduct market analysis to develop category strategies, define category roles, and achieve strategy objectives for each category managedEffectively manage in-store placement of assigned products on shelf and off shelf to include creation of schematics through space management tools and promotional and everyday merchandising that optimizes traffic flow through the storeDevelop a strategic and comprehensive category assortment and item sales plan that supports the overall Harris Teeter marketing strategyParticipate in overall product strategy, research and development requirements, and manufacturing coordination for new and emerging productsMonitor everyday inventory and appropriately forecast promotional inventory to successfully complete category objectivesIdentify market potential, estimates potential sales, introduces new items to
Education
Appalachian State University
Bachelor of Science in Business Administration, Marketing, International Business
2011 — 2015
Skills
- Critical Thinking
- Teamwork
- Leadership
- Powerpoint
- Microsoft Excel
- Communication
- Public Speaking
- Customer Service
- Community Outreach
- Microsoft Word
- Social Networking
- Time Management
- Social Media
- Fundraising
- Microsoft Office
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