Allison Brown
Assistant Director, Annual Giving (Broad-based Campaigns) @Wheaton College Massachusetts
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WORK HISTORY
Assistant Director, Annual Giving (Broad-based Campaigns) @Wheaton College Massachusetts
Oversees and executes multi-channel annual giving direct marketing strategies for Wheaton College to grow annual giving to the college and its institutional priorities. This includes ensuring an omnichannel approach to print, email, text, social media, web, and digital advertising.Provides ongoing support for Giving Advocates and ensures they are aware of responsibilities, priorities, and goals to ensure broad campaigns continue to grow. Manages and facilitates four major broad-based campaigns per semester. Serves as lead project manager for these campaigns and coordinates with data analyst & coordinator on audience curation, partnering with marketing & communications team to develop direct marketing materials, and activating Giving Advocates to amplify the peer-to-peer message. Develops and distributes promotional material highlighting annual giving programs in the college. Partners with Advancement Marketing & Communications colleagues to ensure content is current, aligned, and inspired. Charged with curating fundraising materials, including videos, print and digital, volunteer toolkits & templates are prepared and disseminated to all appropriate internal and external parties. Organize and execute stewardship programs for annual giving donors in partnership with Donor Relations and Advancement Marketing & Communications.
EDUCATION
University of Massachusetts Dartmouth
Bachelor of Fine Arts - BFA, Graphic Design
SKILLS
ABOUT ALLISON BROWN
Hi, I’m Allison!(She/Her) I have 15 years of experience in graphic design, digital media…
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