Allison D. Bronson

About Allison D. Bronson

Marketing & business development leader | Syracuse University alumni chair | Driving growth, impact & community while preparing for board service.I am a marketing and business development leader who thrives at the intersection of strategy, storytelling, and social impact. For nearly two decades, I’ve helped organizations—from law firms and universities to nonprofits and large-scale service companies, where I navigated multi-site operations and enterprise-level stakeholder engagement clarify their message, expand their reach, and unlock growth.Throughout my career, I’ve built a reputation for blending creativity with data-driven execution to deliver measurable results. I’ve led rebrands that repositioned organizations in competitive markets, built content strategies that drove triple-digit digital growth, and cultivated partnerships that translated into millions in new revenue. Whether driving 300% increases in engagement, 40% spikes in lead generation, or double-digit referral growth, I measure success not only in metrics but in the confidence and clarity I help people achieve during some of their most challenging decisions.Beyond my professional work, I’ve demonstrated organizational leadership and board readiness through my service to Syracuse University. As Atlanta Regional Council Chair and Alumni Clubs Committee Chair of the Syracuse University Alumni Association Board of Directors, I’ve led year-round programming that engages high-net-worth alumni around priorities such as diversity, equity, inclusion, and accessibility (DEIA) & the Forever Orange capital campaign. I’ve also built cross-functional committees in areas like engagement, membership, and philanthropy—aligning diverse stakeholders around shared goals and strengthening Syracuse’s global alumni network.These experiences—combined with my professional track record—have sharpened my ability to align stakeholders, navigate complexity, and build programs that endure.As I prepare for broader board service through OnBoard, I bring expertise in: • Marketing strategy & brand transformation • Stakeholder engagement across sectors • Governance readiness with a DEIA lensI also speak on topics such as: • Mission-aligned marketing in professional services • Cross-sector collaboration for impact • Storytelling that moves people to action • Empowering clients through education & digital strategyAt my core, I believe strategic communication is about more than campaigns or conversions—it’s about building trust, advancing missions, and helping people find the right path forward.

Experience

1. Director of Marketing & Strategic Initiatives

   Kantor & Kantor, Llp

   Aug 2025 — Present · Atlanta, GA, US

   As Director of Marketing & Strategic Initiatives at Kantor & Kantor, LLP, I lead the vision, strategy, and execution of firm-wide marketing, business development, brand partnerships, and growth initiatives. This executive role goes beyond marketing leadership—I drive cross-functional alignment between digital strategy, community engagement, and thought leadership to position Kantor & Kantor as a national legal authority and trusted ally for individuals navigating complex insurance claims.Strategic Leadership & GrowthArchitecting marketing and business development strategies aligned with firm priorities in disability, ERISA, life, long-term care, and health insurance law.Overseeing the evolution of the firm’s digital ecosystem—including web strategy, social media, SEO/SEM, and brand storytelling—to deepen impact, trust, and reach.Leading high-level partnerships with advocacy organizations, non-profits, and healthcare networks to expand the firm’s influence & create value for underserved communities.Key Initiatives & ImpactDesigned a multi-channel content strategy tied to both lead generation and brand credibility, driving sustained increases in inbound case volume and engagement.Launched cross-departmental campaigns to support strategic webinars, case publicity, and DEIA initiatives—establishing a more mission-driven brand voice.Developed internal processes for scalable content creation, performance tracking, & team collaboration to elevate execution speed without sacrificing quality.Executive CollaborationAdvise firm leadership on market positioning, national trends, and business development opportunities to shape high-stakes decisions and outreach efforts.Serve as a strategic partner to attorneys, intake, and operations—ensuring marketing strategies are integrated, data-informed, & client-centric.Guide firm messaging during case wins, thought leadership opportunities, and media outreach—translating legal complexity into clarity for public audiences.

Education

• Syracuse University

  Master of Science, Media Management

  2008 — 2009

• Syracuse University

  Bachelor of Arts, Public Relations & Spanish Language, Literature, and Culture

  2004 — 2008