Allison Cuzzort

About Allison Cuzzort

Product management leader with 10+ years of experience in enterprise SaaS, MarTech (B2B & B2C), and Agile development. Dedicated to delivering solutions that address customer challenges while providing an exceptional user experience.Proven track record of executing data-informed strategies, leading end-to-end product development, and transforming ideas into high-impact, scalable solutions. Products delivered have contributed to Salesforce’s recognition as a Market Leader in Gartner’s Magic Quadrant and Forrester’s Wave: B2B Automation Platform.Trusted partner who builds strong, collaborative relationships with customers, cross-functional teams, and stakeholders.Areas of Expertise:Product Strategy | Roadmap Execution | Creative Problem-Solving | SCRUM & Agile Framework | Project Management | Workflow Automation | Research & Data Analysis | Go-to-Market & Growth Strategy | Usability & UI Optimization | Customer-Centric Design | AI-Powered Personalization | Stakeholder and C-suite Management | Cross-functional Collaboration | Conference Speaker | Enterprise Software | SaaS | MarTech B2B & B2C | Salesforce | Marketing Cloud | Account Engagement

Experience

1. Senior Product Manager - Automation Services Flow

   Salesforce

   Apr 2022 — Present

   Selected for a specialized Flow automations team based on marketing expertise; developed key features that drove successful adoption of the Marketing Cloud Growth edition.• Driving critical changes to the steps within Flow to improve usability, providing new, drastically simplified, customer use case specific, and easy to use steps• Boosted customer email open and click-through rates up to 10% by launching AI-powered send time optimization.• Integrated Salesforce Customer Data Platform and Data Cloud Events into the Flow Wait and Decision steps, allowing users to access a more in-depth range of prospect information, creating a more personalized marketing experience

Education

• The University of Georgia

  Bachelor of Arts in Journalism, Advertising, Women's Studies

  2002 — 2006

Skills

• Marketing
• Account Management
• Social Media
• Digital Marketing
• Email Marketing
• Advertising
• Project Management
• Social Media Marketing
• Crm
• Lead Generation
• Pardot
• Marketing Strategy
• Salesforce.com
• Budgets
• Marketing Automation
• Strategic Planning