Allison Cejka Miller
Digital advertising professional.
- Role
- VP, Media Buying at Barkley
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Allison Cejka Miller
I have spent the last 5+ years growing as a media planner and buyer, specializing in digital activations. I love the ever evolving nature of this industry and the advancing technology that always keeps me on my toes. My favorite part of my discipline in digital is the marriage of creativity and data; as an analytical person, I love having numbers and stats to support my decisions, but with the continually changing landscape of digital media technology, creativity is a necessary to push the boundaries.I am a people pleaser and am always open to helping my teammates however I can. I love to brainstorm, problem solve, and learn new platforms or emerging technologies.Specialties: DoubleClick Campaign Manager and Google Analytics capabilities; campaign trafficking, reporting and analysis; navigating Facebook Business Manager, Snap Ads Manager, Twitter Ads, and LinkedIn Campaign Manager; social strategy and campaign optimization across platforms; strategic planning across B2C and B2B categories; digital activation on Amazon Media Group; managing partner relationships
Experience
VP, Media Buying
Apr 2024 — Present · Kansas City, MO, US
Education
University of Missouri-Columbia
Bachelors of Science, Marketing
2006 — 2010
University of Missouri-Columbia
Bachelors, Journalism, Strategic Communication
2006 — 2010
Skills
- Campaign Performance Analysis
- Analytics
- Advertising
- Dart Search
- Marketing
- Rich Media
- Sem
- Media Buying
- Doubleclick
- Campaign Finance
- Social Media
- Google Analytics
- Media Planning
- Microsoft Excel
- Online Advertising
- Digital Media
- Marketing Strategy
- Social Media Marketing
- Social Marketing
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