Allison Berry
Senior Director, Branded Content & Creative Strategy @BDG
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WORK HISTORY
Senior Director, Branded Content & Creative Strategy @BDG
Shape brand narrative and editorial POV for custom content campaigns, ensuring creative executions align with core insights and cultural relevance.• Lead content strategy for live events, partnerships, and integrated campaigns, translating high-level brand goals into cohesive creative direction across platforms.• Guide insights-informed creative development for sponsored storytelling, advising teams on tone, framing, and audience-first narratives.• Provide strategic oversight across campaign teams, mentoring editors and creatives on translating insights into clear creative direction.• Contribute creative strategy to integrated brand partnerships representing seven-figure client investments.Selected brand partners: Capital One, Chase, Lavazza, Nestle, Reckitt Benckiser (Air Wick).
EDUCATION
Indiana University Bloomington
Bachelor of Arts, Journalism
ABOUT ALLISON BERRY
I’m a creative strategist and brand storyteller who helps companies define who they are culturally — and translate that meaning into creative people actually want to engage with.My work sits at the intersection of editorial thinking, cultural insight, and creative direction. I specialize in shaping brand narratives, developing insight-led campaign ideas, and guiding creative expression across platforms — from custom content and social storytelling to experiential moments and digital tools.Over the past decade, I’ve led creative strategy for major consumer brands including Hillshire Farm, Kraft Heinz, Cheetos, Pampers, Starbucks, and Mattress Firm, partnering closely with brand marketing, design, sales, and talent to turn human truths into resonant creative systems. Some ideas shipped, some didn’t — but all were grounded in a clear point of view and a belief that the strongest brand creative is rooted in humanity, not trend-chasing.I bring an editorial lens to strategy: I care deeply about voice, taste, and meaning, and I believe individuality emerges when people are given the tools to see their ideas come together over time. I’m especially drawn to brands and platforms that help people express who they are — not just what’s popular.I’m most energized by brand creative strategy work where insight, narrative, and cultural relevance are valued as much as execution.
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