Allison B.
Strategic Marketing Leader | Brand Builder | Insight-Driven Storyteller
- Role
- Marketing Strategist at Rossman Media
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Allison B.
I develop measurable marketing strategies for B2B and B2C brands, from startups to global Fortune 500 brands. By applying insights, experience and instinct, I create strategies that drive action and deliver ROI. My comprehensive understanding of social, digital and traditional media helps me determine the optimal use for each medium within an integrated campaign.Skills/Competencies: Brand Strategy & Positioning, Content Marketing, Social Media Strategy, Lead Generation, Influencer Marketing, Team Leadership, Mentoring, Fiscal Accountability, Proofreading, EditingBrand Experience: Ameriprise Financial, Charter Communications, CleanTrvlr, Coca-Cola, Dell, Delta Faucet, General Mills, IBM, Jimmy John’s, Navigant, New Line Cinemas, Owens Corning, Philips, Skippy, Sodexho, State Farm, Teflon, TransUnion, Yahoo, ZEVTRONRelevant Software & Platforms:Apple iWork, Facebook, Asana, ClickUp, Google Ads (Certified), Google Analytics (Certified), HubSpot, Instagram, Klaviyo, LinkedIn, Loomly, Microsoft Office Suite, Slack, Twitter, WordPressSummary of Expertise: —Planning and executing ROI-driven marketing campaigns that generate awareness, drive engagement and leads, and sustain brand loyalty. —Data analysis to detect insights that inspire engaging brand stories—Assimilation of complex information into audience-centric, strategic messaging across multiple channels. —Collaborating with cross-functional team$ to establish alignment on goals, timing, budgets and quality of deliverables.
Experience
Marketing Strategist
Sep 2020 — Present · US
Developing successful content strategies focused on email, SMS and social media for e-commerce brands
Education
The University of North Carolina at Chapel Hill
B.A., Journalism & Mass Communication
Skills
- Strategy
- Marketing Communications
- B2b
- Social Media Marketing
- Digital Marketing
- Leadership
- Marketing
- Online Marketing
- Social Media
- Social Networking
- Account Management
- Integrated Marketing
- Management
- Team Leadership
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Planning
- Brand Development
- Interactive Advertising
- Digital Media
- Competitive Analysis
- Creative Direction
- Advertising
- Employer Branding
- Client Services
- Corporate Branding
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