Allison Borrow

About Allison Borrow

I’m a data-driven demand generation and revenue marketing leader with 15+ years of experience building and scaling enterprise growth engines across B2B and B2B2C audiences in healthcare and adtech. I’m currently Senior Director of Demand Generation at ParetoHealth, where I focus on building the operational foundation that turns marketing into a predictable, revenue-driving function. I lead across marketing operations, ABM (1:1, 1:few, 1:many), lifecycle, digital, and events, designing the systems, data infrastructure, attribution models, and feedback loops that improve funnel clarity, signal quality, and conversion—while leading and developing teams to execute with consistency and accountability. Previously, I built and scaled demand generation and ABM at PebblePost, led full-funnel growth at 24 Hour Home Care through rapid scale and private equity acquisition, and held senior demand and performance marketing roles at VDX.tv and MediaMath, working in complex enterprise sales environments. I specialize in signal-based demand generation, prioritizing account-level intent and buying group engagement over raw lead volume. My focus is on building demand programs that Sales trusts and teams can execute—driving consistent pipeline creation and measurable revenue impact.

Experience

1. Senior Director of Demand Generation

   ParetoHealth

   Dec 2024 — Present · Philadelphia, PA, US

   Traditional health insurance is failing small and midsize employers. ParetoHealth unites employers with employees into one strong, like-minded community that unlocks a better way to eliminate volatility and lower overall health benefits costs. More than employers have joined ParetoHealth on the right side of the fight, representing over 1 million covered lives and $6.6 billion in healthcare spend under management. Learn more at paretohealth.com.

Education

• Hofstra University

  BBA, Marketing, Minor in English

Skills

• Management
• Marketo
• Marketing Automation
• Marketing Communications
• Event Management
• Event Planning
• B2b Marketing
• Lead Generation
• Event Production
• Special Events
• Event Based Marketing
• Integrated Marketing
• Event Technology
• Marketing
• Advertising
• Direct Marketing
• Leadership
• Online Advertising
• Adobe Creative Suite
• Trade Marketing
• Social Media
• Public Relations
• Salesforce.com
• Marketing Event Planning
• Salesforce Sales Cloud
• Event Marketing Strategy
• Marketing Strategy
• Social Media Marketing