Allison Blythe

About Allison Blythe

Innovative, dynamic, and resourceful project manager with an extensive background in sales, marketing, sponsorships, hospitality, and public relations. Strength in nurturing key partnerships with sharp interpersonal and problem-solving skills, while strategizing priorities and ensuring brand integrity. Track record of successfully increasing sales and brand placements. Encouraging and constructive communicator, leader, and team player. Certificate in Mediation. CMS 1, WSET 2.

Experience

1. Retail Marketing Planner - Adidas

   HH Global

   Sep 2023 — Present · Portland, OR, US

   As a Retail Marketing Planner, I am responsible for creating In-Store Communication (ISC) marketing plans via the adidas Marketing team, and delivering ISC briefs, creative decks, and production grids to the Production Team:• Point person for adidas ISC channel manager, to ensure priorities are aligned, projects are on track, and updates are communicated.• Build retail execution plans in partnership with adidas ISC team; inclusive of creative decks and campaign deliverables.• Brief Design & Production for marketing stories executed within a given budget & retail channel or wholesale accounts.• Deliver analytics and metrics to evolve insights and learnings to inform campaign recaps.• Conduit to the Store Profiler & Analytics team for updates and information inputs to validate data.• Provide upstream visibility into upcoming Marketing programs and have a steady communication loop back regarding any timing or capacity concerns.• Plan creative projects, communicate milestones, assess risks, and help projects meet business objectives, deadlines, and budget requirements.• Manage projects through strategy alignment, briefing, design development and production in partnership with key stakeholders.• Build Production and Distribution grids outlining which assets are assigned to ISC placements within the store.• Work closely with internal brand design creative team and agency partners to deliver exceptional creative work - showing a keen eye for great design and a focus on brand integrity.• Ensure integrity of Marketing messaging by approving or supporting the approvals by DTC Retail Marketing of ISC Design & Production materials, including approving Design & Production proofs and bringing in Marketing for approvals at the appropriate approval points.

Education

• Marylhurst University

  Bachelor of Arts - BA