Allison Begezda

Senior Marketing Manager at Association Management Center

Role
Senior Marketing Manager at Association Management Center
Location
Columbus, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Allison Begezda

As Senior Marketing Manager at Association Management Center (AMC) for over 14 years, I…

Experience

  1. Senior Marketing Manager

    Association Management Center

    Aug 2012 — Present · Chicago, IL, US

    Execute promotion and communication initiatives to enhance membership growth and retention, grew membership by 15% in 3 years• Increased conference attendance by 29%, and responsible for in non-dues revenue and product sales• Responsible for increasing social media engagement by 30%• Manage the editorial content of publications including websites, weekly e-news, brochures, educational promotions, press releases, annual report, and other• Track effectiveness of all applicable projects including web traffic, membership campaigns, product promotions, and exhibits• Analyze and interpret survey and qualitative research to support strategic and data driven decisions• Lead 8 plus committees including chapter leaders, special interest groups, Journal of Neuroscience Nursing Editorial Board, awards, and more• Assist in developing and adhering to client budgets totaling nearly $3 Million• Contribute to client and team strategic planning providing marketing and communication expertise

Skills

  • Social Media
  • Social Media Best Practices
  • Nonprofits
  • Books
  • Online Publishing
  • Copy Writing
  • Advertising
  • Copywriting
  • Adobe Acrobat
  • Strategic Marketing
  • Oral Communications
  • Project Management
  • Publishing
  • Strategic Communications
  • Sharepoint
  • Corporate Communications
  • Marketing
  • Copy Editing
  • Email Marketing
  • Publications
  • Writing
  • Association Management
  • Press Releases
  • Workflow Administration
  • Research
  • Editing
  • Marketing Communications
  • Newsletters
  • Public Relations
  • Product Marketing
  • Media Relations
  • Proofreading
  • Social Networking
  • Social Media Marketing

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Allison Begezda — Senior Marketing Manager at Association Management Center in Columbus, OH, US | Unifers