Allison Abernethy

Regional Marketing Manager @MNP

Surrey, BC, CA

Manages the marketing strategies, plans and activities to drive MNP brand awareness and positioning in the region, in order to support client retention, targeted pursuit plans and referrals.• Develops and leads the implementation of all office, client group and service-specific marketing strategies, programs and activities.• Develops annual regional marketing plans, taking into account the competitive environment, MNPs market share and brand positioning, current and future marketing and industry trends, and economic indicators.• Measures and reports on the impact of marketing activities; analyzes results and optimizes plans and programs accordingly.• Builds strategic alliances and fosters marketing relationships with key stakeholders in the external marketplace including regional influencers, media and the local business community.

University of Massachusetts, Amherst

Bachelor of Arts (B.A.)

British Columbia Institute of Technology

Marketing Communication Certificate Program

Canadian Marketing Association

Direct Marketing Certificate Program