Allison Zucker-Perelman

About Allison Zucker-Perelman

Allison is the Founder and CEO of Relevant Communications, a boutique Public Relations firm with offices in Boca Raton, Florida and Nashville, Tennessee. As a seasoned consultant in Public Relations, Marketing, Licensing, and Entertainment/Celebrity Public Relations, Allison comes to each and every client and project with a long, varied and successful track-record. With years of experience in Television and Entertainment PR, and applying a strong expertise and vision in strategic planning for Consumer Branding, Event Marketing and Media Relations, Allison has been a driving force behind the extraordinary success of many entertainment properties; Her corporate museum clients have included many of the country’s largest Science Centers and Museums, among them the San Diego History Center, The California Science Center in Los Angeles, The Orlando Science Center, The Detroit Science Center, Road Show Company headquartered in Las Vegas, Nevada, Park West Galleries, Chase Art Group, Wentworth Galleries, American Exhibitions of Boca Raton, Florida and Prime Entertainment Group, LLC. Allison is also a celebrity publicist, handling many well-known celebrities; her forte is developing Press Kit and Media materials (both print and electronic – known as EPK’s, Electronic Press Kits, which also serve as Investor Relations materials) for their artistic managers (music/TV/Film).Previous to this, Allison was a well-known Television Producer with network shows to her credit such as “In Motion with Dan Marino” for ESPN, as well as the Executive producer of “Modern Cuisine with Loni Anderson” airing for three seasons on The Food Network. She has also produced for Discovery Network, PAX TV, Fox Sports Network, and Telemundo.From 19••••88 Allison was the Director of Broadcast Advertising for the National Football League in New York City. She was the Chief Liaison between the League, its players, and advertisers for all movie, television, radio and print trademark usage.

Experience

1. Founder and CEO

   Relevant Communications Llc

   Dec 2009 — Present · BOCA RATON, TN

   Relevant Communications is a results-driven Public Relations, Publicity and Marketing Agency working with a vast and varied repertoire of clients within the fine art and museum world as well as the discipline and market track of consumer branding. Relevant has been an industry leader in the world of fine art gallery initiatives and celebrity artist publicity; garnering international, national, regional and local in-market press for gallery events, concert tours, and all levels of traveling exhibition.

Education

• Pine Manor College

  Prepatory

• UCLA

  ba - broadcast Journalism & Marketing

  1980 — 1981

• UCLA

  BA Marketing & Broadcast Journalism, Broadcast Journalism

• Louise S. McGehee School

  Prepatory

Skills

• Press Releases
• Copy Editing
• Marketing
• Marketing Strategy
• SEO
• Graphic Design
• New Media Marketing
• Advertising
• Global Brand Development
• Marketing Communications
• Facebook
• Email Marketing
• Social Media Marketing
• Online Advertising
• Integrated Marketing
• New Media
• Brand Development
• Copywriting
• Public Relations
• Proofreading
• Media Relations
• Web Content
• Social Media
• Publicity
• Social Networking