Allison Walzer

About Allison Walzer

Design and Retail leader with a passion for developing an exciting and immersive customer experience. Proven ability in leading complex creative development projects on-time, on-budget, always with a positive attitude. Experienced in building multi-channel go to market campaigns.Creative development experience spans: global digital campaigns, 3D fixture and POS design and development, brand strategy, visual merchandising, promotional marketing, customer journey and retail environment design. Comfortable in ambiguous, fast-paced and consensus driven cultures. Passionate about quality, team work, continuous process improvement and creating unforgettable experiences.Past programs include: Developing integrated channel campaigns for the Microsoft Edge launch, managing the design and execution of a global Surface fixture roll out. Developing shop-in-shop retail environments, stand-alone fixtures, visual merchandising displays and planograms. Experience in-Marketing and Promotions-Go to market channel strategy and planning-Messaging strategy-Visual storytelling-In-store signage-Digital Campaigns-Senior Leadership presentations and buy-in-Vendor Management-Customer Journey -Seasonal Campaigns-Creating VM standards manual and execution guidance

Experience

1. Sr Marketing Manager, Integrated Marketing for Microsoft 365

   Microsoft

   Jan 2022 — Present

Skills

• Direct Marketing
• Advertising
• Brand Management
• Marketing Strategy
• Marketing Communications
• Product Marketing
• Integrated Marketing
• Brand Development
• Marketing
• Creative Direction
• Marketing Management
• Email Marketing
• Digital Marketing