Allison Thomas

Experience

1. Sr Editor and Copywriter Culinary Standards Manager

   Whole Foods Market

   Jan 2019 — Present · Austin, TX, US

   Create customer-centric food and cooking-related content for key retail moments, including brand campaigns, seasonal marketing campaigns, department-level initiatives, and the redesign of our Exclusive Brands packaging. Ideate, plan and create seasonal, SEO-friendly recipe content for Whole Foods Market channels, including wfm.com, global social media accounts, paid media and email channels. Develop, write and test recipes for Whole Foods Market and 365 by Whole Foods Market private label packaging. Ensure culinary-based marketing content—including photography and recipes—not only adhere to brand’s voice but also help and inspire our customers. Make data-driven decisions informed by build/measure/learn mindset, using Google Analytics, BrightEdge, SEO and social metrics. Develop and maintain recipe best practices and style guide. Liaise with Legal and Quality Standards teams to ensure content complies with FDA and FTC.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• The University of Texas at Austin

  Liberal Arts and Sciences/Liberal Studies

• The Culinary Institute of America

  Bachelor of Arts (B.A.)

• The New School

  Professional Food Styling Certificate