Allison Terres

About Allison Terres

I build full-funnel demand engines that don’t just create leads—they drive revenue. With 7+ years in B2B SaaS, I am a full-stack Demand Gen-er, specializing in Website Strategy (Design, SEO/GEO), Paid Media, and multi-channel campaign execution. All that, with a Sales background. So, let\'s just say - I get it.It\'s my goal to optimize every touchpoint (ad, page, email, content, creative) to create a seamless experience for the audience and drive ROI. I\'ve driven paid budgets into the millions while both improving efficiency and accelerating growth (yes, it\'s possible and it\'s scalable.) Favorite Wins:• In Linkedin, drove +12% lead volume while cutting CP/MQL –16% within months • Generated $2.2MM+ ARR attributed to Paid Social campaigns.• Boosted AOV +28% YoY through multi-channel strategy and audience segmentation.• Launched multiple AI products and capturing early share of voice, delivering $55K ARR in month one.• Built multi-channel ABM programs targeting 100+ key accounts, influencing six-figure ARR.Always up for connecting on GTM, growth, and the art of turning marketing into measurable revenue.

Experience

1. Sr Demand Gen Manager

   Monograph

   Sep 2025 — Present · Salt Lake City, UT, US

Education

• Old Dominion University

  Bachelor of Arts (B.A.), Digital Communication and Media/Multimedia

  2008 — 2013

Skills

• Customer Service
• Sales
• Retail Merchandising
• Social Media
• Editing
• Wordpress
• SEO
• Video Editing
• Creative Writing
• Web Design
• Adobe Creative Suite
• Html
• Copywriting
• Photography
• Content Management Systems (Cms)
• Adobe Photoshop
• Teamwork
• Css
• Front End Management
• Photoshop