Allison Tawil

About Allison Tawil

Hi! My name is Allison. I’m an analytical and collaborative marketing professional with 5 years of experience executing successful social media initiatives and building influencer partnerships for fast-paced startups and beauty brands. My passion for marketing began when I was younger, constantly being curious about how to bring a story to life through commercials and ads.** Key Achievements ** 5 years of experience in marketing with a focus on social strategy, influencers, and community engagement. Produced 4 marketing shoots, one of which was a campaign with David’s Bridal. Collaborated with 500+ influencers on Tik Tok and Instagram for influencer programs. Work closely with social media managers to anticipate the needs of projects, flagging issues and helping to remove barriers to success for the team. About Me I am in love with fashion and shopping vintage/second hand. I enjoy meeting new people and learning their stories. ‍I am obsessed with all things social media. Slide into my LinkedIn messages to chat!

Experience

1. Assistant Brand Marketing Manager, Coverfx

   AS Beauty Group

   Jan 2023 — Present · New York, NY, US

   Lead Cover FX’s social media channels and build out community management program in preparation for relaunch- Partner with 3 Social Media Managers on a monthly, quarterly, and yearly basis to initiate inventive ways to improve social strategies to ensure all brands’ align clearly to brand DNA and goals- Act as the liaison between all relevant departments to understand timing of product launches, email, sales, and campaigns to plan content calendars appropriately with Social Team.

Education

• City University of New York-Brooklyn College

  Bachelor's degree, Communication, General, 3.7 GPA

  2017 — 2021