Allison Sword

About Allison Sword

With over 15 years of experience in revenue enablement and nearly 25 years in sales and sales leadership, I specialize in building scalable, data-driven programs that accelerate sales performance and drive organizational growth. I bring years of experience developing and implementing value-based sales frameworks—and have deep expertise in building, embedding, and reinforcing the MEDDPICC framework across multiple sales organizations.Having someone in-house with proven success operationalizing MEDDPICC and value-based selling isn’t just a nice-to-have—it’s a strategic advantage. I’ve led in-house programs that have improved forecast accuracy, reduced AE ramp time by 37%, and increased quota attainment by more than 20%. These programs weren’t one-time trainings—they were embedded into onboarding, reinforced through opportunity coaching, and fully supported by sales leadership.I am passionate about building enablement and reinforcement strategies that align with how modern sellers operate. I believe effective enablement is about more than content and training—it\'s about arming teams with the right process, the right methodology, and the right support, every step of the way.Currently, I serve as a Global Lead for WiSE (Women in Sales Enablement), a revenue enablement community spanning 25+ regions. I also speak at industry events and contribute to peer groups, sharing what it takes to build enablement for scale from the ground up.I bring strategic leadership, deep methodology expertise, and a track record of driving measurable impact through enablement.My goal? To help high-growth companies turn enablement into a competitive edge—by building programs that don’t just train sellers, but transform how they sell.

Experience

1. Global Lead

   Wise - Women In Sales Enablement

   Jan 2022 — Present

   Lead the global WiSE (Women in Sales Enablement) group of 25+ regional chapters in 8 countries. The global lead role focuses on creating programming to help support women in enablement through connections and collaboration.

Education

• Central Michigan University

  BA/BS, Marketing, Advertising, Sales

• Central Michigan University

  Bachelor of Applied Science (BASc)

Skills

• Media Planning
• Marketing Strategy
• Social Media
• Direct Sales
• Entertainment
• Sales Presentations
• Social Networking
• Deal Closure
• Social Media Marketing
• New Media
• Direct Marketing
• Small Business
• Strategic Partnerships
• Sem
• Event Planning
• Email Marketing
• Strategy
• E-Commerce
• Business Development
• Digital Marketing
• Customer Satisfaction
• Training
• New Business Development
• Interactive Marketing
• Account Management
• Sales
• Online Advertising
• Online Marketing
• Event Management
• Public Relations
• Salesforce.com
• Digital Media
• Promotions
• Pricing
• Strategic Planning
• Advertising
• Blogging
• Lead Generation
• Corporate Communications
• Management