Allison Oconnor

About Allison Oconnor

Strategic Communications Leader | Brand & Reputation Architect | Global PR & Media ExpertDynamic and trusted communications executive with a proven track record in global corporate communications, brand strategy, and crisis management. I specialize in shaping narratives, elevating executive visibility, and driving strategies that enhance reputation and business success.A collaborative leader with a global perspective, I excel at building high-performing teams, fostering strong relationships, and navigating complex challenges with agility. Passionate about travel, brand engagement, and customer experience, I deliver results that position organizations and executives for long-term success.Board Membership experience includes the International Luxury Hotel Association and Hospitality Sales & Marketing International. Served on the Brand USA Communications Council.Areas of Expertise: • Brand Strategy & Vision • Global Media & Public Relations • Corporate & Internal Communications • C-Suite Positioning & Thought Leadership • Reputation & Crisis Management • Policy & Advocacy Communications • Customer Experience & Journey Mapping • Social Media & Audience Engagement • Team Leadership & Organizational Influence

Experience

1. Senior Vice President, Communications

   U.S. Travel Association

   Sep 2024 — Present · Washington, DC, US

   I lead communications at the intersection of policy, brand, and growth.As Senior Vice President Communications at the U.S. Travel Association, I align research, communications, marketing, and digital strategy to drive industry impact and national economic outcomes. My work centers on translating data into narratives that influence policymakers, elevate executive leadership, and mobilize stakeholders at scale.I believe research provides the proof. Communications frames it. Marketing scales it. Digital mobilizes it. When aligned, they create momentum that makes action unavoidable.