Allison Sigurdson
Senior Director Growth Enablement, International Higher Education @McGraw Hill
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WORK HISTORY
Senior Director Growth Enablement, International Higher Education @McGraw Hill
Lead a central growth enablement team that drives digital revenue and customer retention in our International Higher Education business outside of the US. The pillars of GTM my team supports are as follows: digital marketing including international website and e-commerce strategy; sales and marketing operations by ensuring our tech stack (CRM) is aligned to our buyer & customer journey; sales training that focuses on a solution sales methodology and and product enablement to ensure our sales team is equiped to sell and support our digital solutions.
EDUCATION
CEGEP - John Abbott College
Social Science, Politics
Schulich School of Business - York University
Certificate in Coaching For Managers and Directors
Western University
BA, Political Science
ABOUT ALLISON SIGURDSON
A dynamic and results-oriented sales and enablement executive with over 20 years of progressive ed tech leadership experience across international and national markets in K–20 and Higher Education. Proven track record of driving revenue growth, leading large-scale digital transformation initiatives, and optimizing sales operations for global teams. Recognized for building high-performing sales organizations, developing data-driven enablement strategies, and launching impactful training programs that elevate sales effectiveness. Adept at leading cross-functional initiatives, managing global change, and empowering teams with the tools, skills, and insights to exceed ambitious growth targets. Multiple-time recipient of sales performance awards and recognized for talent development and strategic execution across evolving global markets.
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