Allison Normand Ross

About Allison Normand Ross

As someone with a solid marketing background, I find joy in hosting webinars and sharing insights with others. I\'m a firm believer in lifelong learning and thrive on exploring new topics and sharing my knowledge with others. My track record of goal achievement gives me confidence in my abilities to positively impact those around me. I\'m looking for new opportunities to connect and collaborate on speaking engagements. Let\'s discuss potential collaborations or speaking opportunities!

Experience

1. Senior Marketing Specialist

   Fairlawn

   Jun 2022 — Present

   Provide ongoing marketing support for properties.Create and execute company-wide events.Craft compelling messages across marketing channels.Serve as the subject matter expert for our AI leasing software.Determine and define project scope and objectives.Develop and manage a detailed project schedule and work plan.Measure project performance to identify areas for improvement.Develop clear and concise copy for various digital marketing channels.Write marketing copy for email campaigns, social media, and websites.Script and record training videos to communicate how to use the features and benefits of the product.Spoke on two Birdeye webinars:\"AI-Powered Insights for Better Customer Experience\" and \"Boost your digital curb appeal with Birdeye.\"Interpret marketing analytics data to gain insights into the audience\'s behavior and preferences and use this information to optimize copy for improved performance.Work closely with the Training, Sales, and other teams to align content initiatives with overall business goals.Craft Standard Operating Procedures (SOPs) to streamline operations and enhance organizational efficiency.

Education

• Wayne State University

  Bachelor of Arts (B.A.), Public Relations

  2008 — 2013