Allison Rocha
E-commerce Channel Manager - D2C
- Role
- Ecommerce Channel Manager at Electrolux Group
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Allison Rocha
Commercial analyst with a strong focus on e-commerce performance, experimentation, and digital optimization. I specialize in turning data into actionable insights through KPI analysis, A/B testing, and personalization to drive measurable business impact across brand-owned sites.I’ve led and supported high-impact CRO and merchandising initiatives across major appliance categories and other home goods. My work spans continuous experimentation, PDP and cart optimization, and the rollout of personalization modules that improve product discovery, upsell, and customer engagement.I’m known for being results-oriented, resilient, and a fast learner, with a strong passion for problem-solving, innovation, and leveraging new business intelligence tools to support growth.Bilingual - fluent in English and Spanish.
Experience
Ecommerce Channel Manager
Mar 2026 — Present · Шарлотт, NC, US
Education
Universidad de Lima
Bachelor's degree, International Business
International Baccalaureate
Diploma of Education
2012 — 2014
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