Allison
Brand Strategy | Marketing Activation | P&L Management | Innovation Strategy, Development & Launch | Market Research & Analysis | Consumer Insights | Client/Customer Engagement | Team Building & Leadership
- Role
- Senior Brand Manager - Innovation at The Marzetti Company
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Allison
Commercially astute Brand Marketer with expertise in building strategy and implementing marketing plans with aim of meeting consumers\' expectations while building brand credibility.Brand Management | Innovation | Agency StrategistCore Competencies- Brand Strategy - Marketing Activation - P&L Management - Innovation Strategy, Development & Launch - Market Research & Analysis - Consumer Insights - Client/Customer Engagement - Team Building & Leadership - Continuous Process Improvement- Agency Strategist- Account Management- Project Management Leadership
Experience
Senior Brand Manager - Innovation
Jul 2023 — Present · Columbus, OH, US
Lead innovation strategy to maximize Marzetti’s Frozen Bread product portfolio performance through incremental sales and accretive profit margins. Identify macro, industry, and consumer insights to inspire creative ideation sessions, write and validate product concepts, and build business case rationale to support key launch initiatives. Leverage Stage Gate Process to align leadership to key priorities while resourcing and managing flawless execution through Retail Category resets.Accomplishments- Spearheaded Texas Roadhouse Mini Rolls launch, partnering with the licensor and internal teamto deliver $35M in Retail Sales during Year 1 launch. Innovative sku became the #1 item in velocity atWalmart in the Frozen Bread Category- In collaboration with a cross-functional team, tripled innovation pipeline skus from 2024 to 2026- Led process-improvement initiatives to identify novel ways to ideate, drive consistency in pricing models, enhance new product operational feasibility, and increase accuracy in new item forecasting
Education
Xavier University
Master of Business Administration - MBA, Marketing
Miami University
Bachelors, Marketing
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