Allison Muench
Digital Marketing Strategist - Digital Strategy, Marketing & Communications @Tallahassee Memorial HealthCare
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WORK HISTORY
Digital Marketing Strategist - Digital Strategy, Marketing & Communications @Tallahassee Memorial HealthCare
Tallahassee, FL, US
Moderate and maintain TMH’s intranet to ensure effective internal communication.• Work in the Digital Strategy department while collaborating with Marketing & Communications.• Assisted in preparation for Epic Go-Live and Epic Implementation by creating internal Epic Readiness Database.• Create and Send Newsletters to hospital email subscribers through ActiveCampaign.• Advertise affiliate hospitals (Weems Memorial Hospital, Calhoun Liberty Hospital, and Doctors\' Memorial Hospital) through Instagram and Facebook Ads with Meta Ads Manager.• Broadcast information internally through hospital using Digital Displays through Rise Vision.• Post/Send crisis communication messages through Rave Platform.• Maintain three affiliate rural hospital websites using WordPress to ensure accuracy and accessibility.• Maintain Premier Health & Fitness Center website and create forms to manage Premier Health & Fitness Center\'s gym membership leads.• Help manage TMH’s CRM, monitoring and responding to patient reviews using Press Ganey.
EDUCATION
Florida State University - Herbert Wertheim College of Business
Master of Science - MS, Management Information Systems, with a Specialization in Business Administration
Florida State University - Herbert Wertheim College of Business
Bachelor of Science - BS, Management information Systems
ABOUT ALLISON MUENCH
I am a Digital Strategist at Tallahassee Memorial HealthCare, supporting internal communications and digital content across multiple platforms. I manage TMH\'s intranet, digital display messaging, and help maintain websites for TMH affiliates. I also assist with CRM management and patient feedback monitoring. Previously, I worked as a Project Coordinator in the PMO, supporting low-risk projects and change orders. I hold a B.S. in Management Information Systems from Florida State University and am currently pursuing my M.S. in MIS.
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