Allison Metchikoff
Director, Regional Sales Operations @Live Nation Entertainment
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WORK HISTORY
Director, Regional Sales Operations @Live Nation Entertainment
Lead strategic initiatives that support sponsorship revenue goals and streamline how our decentralized sales team operates. Bridging strategy, data, communication, and seller enablement—ensuring alignment across internal teams and empowering our sellers with the tools they need to succeed.What I Do:Drive alignment on sales strategy, tools, and processes across regional marketsAct as PR and communications liaison—project managing naming rights announcements and storytelling initiatives tied to venue businessGhostwrite internal sales comms to help sellers turn media coverage into social and sharable selling momentsCreated a scalable onboarding curriculum to accelerate new seller ramp-up and build consistency across marketsLead CRM audits, financial reporting, budgeting, and forecasting used by our leadership teamDevelop and implement comp plans, training programs, and enablement tools based on real seller feedbackOrganize and execute sales team offsites to foster collaboration and consistency
EDUCATION
Saddleback College
AA
California Polytechnic State University-San Luis Obispo
BS, Journalism, Public Relations
SKILLS
ABOUT ALLISON METCHIKOFF
Director, Sales Operations at Live Nation Entertainment
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