Allison Cramer
AI Enthusiast, Global Marketing Vice President, Product Marketing Leader, Storyteller, Transformational Leader
- Role
- Vice President of Product Marketing at Tricentis
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Allison Cramer
Creative, insightful, and passionate leader with extensive experience driving marketing strategies to build brand awareness, grow market share, and achieve the objectives of the broader business. • Proven track record of excellence in building actionable go to market plans with exceptional skills in operationalizing initiatives and delivering critical outcomes. • Agile leader of large transformational projects who creates alignment on a shared vision and fosters collaboration across direct and indirect teams. • Visionary story teller who builds differentiated and memorable narratives that cut through the noise in the market and resonate with customers, analysts, and influencers.• Personable, passionate, and genuine leader who leads from the front, prioritizes the development of the team, and coaches them to help them be their best resulting in high-performing, happy teams. • Engaging speaker able to communicate effectively across all levels of an organization and capture an audience.• Strong subject matter expertise in AIOps/Observability, DevOps, SecOps, Cloud, ITOM, ITSM.
Experience
Vice President of Product Marketing
Jan 2025 — Present · Austin, TX, US
Led marketing organization and drove collaboration across company to build messaging and go to market plans to showcase the customer value and introduce a new AI portfolio for a $400M+ company.• Built messaging delivering a transformational AI-powered story that revitalized both the Tricentis brand, and created a brand messaging house connecting to individual solutions.• Achieved leader positions in two new analyst reports – Forrester WAVE for Autonomous Testing Platforms, and Gartner MQ for AI Augmented Software Testing Tools.
Education
American University
BSBA, International Business
Indiana University - Kelley School of Business
MBA, Strategy and Finance
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