Allison McKenzie
Manager, Partnership Marketing @Portland Timbers
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WORK HISTORY
Manager, Partnership Marketing @Portland Timbers
Portland, OR, US
Handle all marketing assets for a multi-million dollar partner portfolio with 20+ sponsorship accounts• Develop and maintain partnerships with sponsors by managing events and activations• Collaborate cross-functionally with internal teams to develop new marketing initiatives for partners and ensure successful partnership activations • Monitor marketing campaign performance data and provide regular reports and updates to Timbers and partnership stakeholders• Coordinate promotional partnership strategies and campaigns with sponsors to drive brand awareness, local engagement, revenue, customer acquisition and retention• Assist in planning all corporate sponsorship events including but not limited pre-game gatherings, business dinners, networking events, away game road trips for internal and external C-Level executive hosting• Utilize business intelligence insights to develop strategies for customized sponsor engagement and on-site activations• Oversee all inventory and playlists for sponsorship digital signage throughout the stadium assuring all contractual obligations are met for the MLS and the Club
EDUCATION
California State University, Long Beach
Master of Arts (M.A.), Sports Management
Saint Mary's College of California
Bachelor of Arts (B.A.), Kinesiology: Sports Management and Recreation
SKILLS
ABOUT ALLISON MCKENZIE
Partnership Events, Tradeshows, Event Logistics
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