Allison McClure

About Allison McClure

I’m a results-driven marketing professional with a passion for building brands, fostering relationships, and creating strategies that drive growth. With experience across industries like construction, healthcare, and hospitality, I thrive in dynamic environments that require creative problem-solving and strategic thinking. I take a hands-on approach to marketing, tailoring solutions to meet each client’s needs and focusing on authentic connections—whether that’s refining brand identity, developing marketing plans, or strengthening team collaboration. I’m data-focused, always using insights to inform decisions and deliver measurable results.

Experience

1. Marketing Director

   Mefford Contracting

   Mar 2024 — Present · Versailles, KY, US

   As the Marketing Director at Mefford Contracting, I lead the development and execution of strategic marketing initiatives to support business growth and align with company goals. I track KPIs to ensure performance improvements and transparency, while implementing LMA principles to drive team success. My focus includes overseeing sales goals, developing brand strategies, and managing a comprehensive marketing budget. I drive customer retention through surveys, feedback, and engagement strategies, and create consistent brand messaging across multiple platforms.In addition, I manage marketing for seven affiliated brands, coordinate quarterly newsletters, and produce targeted content for social media. I build relationships with local chambers and community organizations to strengthen our brand presence, while organizing client appreciation events and internal team initiatives to foster long-term connections.

Education

• Western Kentucky University

  Bachelor of Arts

  2007 — 2011