Allison Maples

About Allison Maples

Results-oriented Marketing Leader | Strategic Thinker | Creative Marketer Welcome to my LinkedIn profile! I am a results-driven marketing professional with a passion for strategic thinking and creative marketing solutions. With a proven track record in marketing management, communications, and branding, I am dedicated to driving impactful campaigns that deliver measurable results. As a strategic marketer, I thrive on developing innovative strategies that resonate with target audiences and elevate brand visibility. My expertise lies in developing and executing multi-channel marketing campaigns, leveraging digital marketing tactics, and utilizing data analytics to optimize campaign performance. Throughout my career, I have successfully led cross-functional teams and collaborated with stakeholders to achieve organizational goals. With a strong focus on delivering exceptional customer experiences, I have fostered strong brand loyalty and customer engagement. Member of SMPS and Recipient of the 2019 & 2018 Platinum Hermes award, 2019 & 2018 Communicator award, and 2018 Platinum MarCom award for strategic campaign design. My skill set includes: Brand Management | Social Media Marketing | Project Management | Strategic Planning | Marketing Storytelling | Team Collaboration | Visual Communication | Content Development | SEO | Marketing Communications | Product Marketing | New Business Development | Customer Relationship Management (CRM)| Social Networking | Public Speaking | Teamwork | Brand Development | Integrated Marketing | Graphic Design | Product Management | Online Advertising | Online Marketing | Website Layout | Website Content | Branded Materials | Sales Presentations | RFP | Potential Client Meetings

Experience

1. Wealth Management Marketing Executive

   Stock Yards Bank & Trust

   Nov 2022 — Present

   Directly responsible for leading the Company’s development, management and execution of a strategic promotional plan in support of the Company’s Trust & Wealth Management program. Provides strategic and creative vision for the company and branding efforts to effectively position the company and its brand by improving public awareness and community image across all mediums. • Direct the development and refinement of uniform graphic standards and visual brand strategies • Develop and enforce brand and messaging standards to ensure quality control and ongoing consistency • Provide design and direction for collateral, web, product packaging and other visual communications media for the company • Developing and maintaining the company’s website and staying current on the latest web techniques • Oversee the production of all forms of advertising, including traditional media ads, online ads, internal and external campaigns.

Education

• Ball State University

  Digital Communication and Media/Multimedia

  2013 — 2015

• Berry College

  Technical Theatre/Theatre Design and Technology

  2010 — 2012