Allison Cohen
Brand Marketing | Consumer Marketing | Promotions | Partnerships | Event Management | Strategy | Project Manager
- Role
- Consumer Marketing Manager at A+E Global Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Allison Cohen
I deliver breakthrough results by ideating and executing innovative marketing plans. I\'m a highly motivated professional who excels in fast-paced environments. I am strong in brand marketing and project management. I\'m outstanding at managing promotions, events, brands, agencies and assorted projects. I\'m a good communicator, collaborator and team member. My expertise is in budget accountability, presentation and content delivery, event management, experiential activations, talent relations and competitive analysis.
Experience
Consumer Marketing Manager
Aug 2021 — Present · New York, NY, US
Craft and implement communication plans and marketing strategies across The HISTORY CHANNEL’s paid and emerging media platforms. • Inspire best-in-class creative and innovative multiplatform campaigns by developing briefs and collaborating with research and programming teams to develop objectives, audience profiles, positions and communication strategies.• Build brand awareness for the HISTORY Channel ecosystem by brainstorming creative solutions for the linear channel, podcasts, events, YouTube series, streaming products and social.• Ensure campaigns come together and deliver timely by working closely with external media agencies and internal creative teams to identify and develop creative assets based on platform, objective, and audience.• Establish efforts are aligned with the HISTORY Channel brand by leading the dissemination of information to all areas of the organization (PR, programming, sales marketing, etc.) and craft internal communication materials (summary documents, e-mails, and talent decks).
Education
University of Southern California
Bachelor of Arts (B.A.), Psychology
2003 — 2007
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