Allison Long Lowery
VP, People Inc. Content Studios
- Role
- VP, Content Studios at People Inc.
- Location
- Birmingham, AL, US
- LinkedIn followers
- 500 followers
About Allison Long Lowery
Food Content Specialist-Operations DirectorFood content specialist with 25+ years\' experience in digital and print media. Direct experience with: digital and print content creation and workflow; recipe development and food photography; team building and management of large cross-discipline cohorts; SEO and audience acquisition and reporting; social media strategy; Agile program management; digital marketing; traditional and native advertising; video production and promotion; P&L oversight.
Experience
VP, Content Studios
Jun 2022 — Present · Birmingham, AL, US
Manage staff, facilities, and operations for the People Inc. Content Studios, includingthe People Inc. Food Studios in Birmingham, AL, the People Inc. Content Studios in Des Moines,IA The studios represent over square feet ofstudio space housing 43 test kitchens, 25 photography studios, and staff of 75+ best-in-classlifestyle media professionals.• Launched the Food Studios as its first Director in 2015 with goal of creating the company’sfirst food content lab, resulting in $2M+ corporate savings and an operation capable ofcreating original multi-platform content pieces annually• Recruit, develop, and retain staff of photographers, chefs, stylists, editors, and seniormanagers to maintain industry-leading status as a premier content hub• Oversee all food and home content creation in partnership with 15 brands across theDotdash Meredith portfolio, including Southern Living, Food & Wine, Real Simple, People,Allrecipes, Eating Well, Serious Eats, and more.• Set workflow and operations strategy across multiple departments and editorial brands withgoal to maximize efficiency and maintain highest quality standards• Work with sales and marketing on custom and native content advertising projects for bothprospective clients and activated campaigns• Partner with executive-level People Inc. leadership on strategic initiatives
Education
The University of Alabama
MA
2000 — 2002
Skills
- Editing
- Copywriting
- Journalism
- Content Management
- Editorial
- Magazines
- Publishing
- Blogging
- Copy Editing
- Fact-Checking
- Digital Media
- Web Content
- Content Development
- Content Strategy
- Proofreading
- Incopy
- Digital Strategy
- Publications
- Feature Articles
- Online Publishing
- Social Media
- Books
- Ap Style
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.