Alli Leung

Alli Leung

Digital Marketing at Accenture Song

Role
Brand Specialist at Accenture Song
Location
New York, NY, US
LinkedIn followers
500 followers

Experience

  1. Brand Specialist

    Accenture Song

    Jan 2022 — Present · New York, NY, US

    Brand Strategist (2025): Analyze campaign performance metrics to uncover trends in creative effectiveness, engagement, and audience response. Collaborate with cross-functional teams, including creative, analytics and media, to translate audience insights into actionable strategies and optimize content performance.Creative Project Manager (2024): Managed creative team in delivering social media content across corporate channels; ensured timely delivery, high-quality outputs, and effective communication with internal and client stakeholders. Digital Marketing Consultant (20••••23): Led reporting and performance analytics for federal client recruitment campaigns; optimized paid campaigns across Google, Meta, LinkedIn, and X Ads Manager; derived audience insights to inform messaging and targeting strategy.Business Strategy Analyst (2022): Supported a large scale customer experience transformation: utilized consumer insights, customer satisfaction data, and secondary research to develop user journeys and target audience personas

Education

  • Union College

    Bachelor of Arts (B.A.), Psychology and Economics

  • Northeastern University

    Bachelor's degree, Business Administration and Psychology

    2018 — 2020

  • John Cabot University

    Business Administration and Management, General

    2019 — 2019

Skills

  • Adobe Illustrator
  • Photography
  • Microsoft Excel
  • Microsoft Word
  • Social Media
  • Adobe Lightroom
  • Microsoft Powerpoint
  • Adobe Photoshop

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