Allison Waddell Kraker

About Allison Waddell Kraker

I build programs that scale, lead with clarity, and deliver measurable impact. I thrive at the intersection of strategy, storytelling, and execution; bringing people together to drive results that matter. Whether launching global skilling initiatives or shaping marquee event moments, I lead with empathy, precision, and a bias for action.As a product marketing leader at Microsoft, I drive global go-to-market strategy for Microsoft Learn. My work spans flagship events like Build and Ignite, the AI Tour, and AI Skills Fest. These initiatives that have reached tens of thousands of learners and empowered teams worldwide to build AI fluency.I specialize in translating complex skilling strategies into compelling narratives and scalable programs. I partner across engineering, marketing, and field teams to deliver outcomes that align with business goals and learner needs. I’m especially passionate about inclusive learning design, team coaching, and creating space for others to lead.My work has been recognized for driving clarity, prioritization, and impact at scale.Let’s connect if you’re passionate about AI skilling, inclusive learning, or building programs that make a difference.

Experience

1. Director of Product Marketing

   Microsoft

   Mar 2024 — Present · Redmond, WA, US

   Leading a team of stellar marketers who are responsible for Skilling Marketing at Microsoft. My team manages the Microsoft Learn brand expression, thought leadership and customer stories, multi-channel campaigns, relationship marketing through email, the channel infrastructure to support our blog, newsletter, and social media platforms as well as the Microsoft Learn presence at Microsoft flagship events.

Education

• University of Washington

  Master of Business Administration (MBA), Marketing

  2012 — 2015

• Western Washington University

  Bachelors, Marketing

  2004 — 2008