Allison Keck

Experience

1. Communications and Marketing Specialist

   Project Oceanology

   Jun 2025 — Present · Groton, CT, US

   The Marketing & Communications Specialist is responsible forplanning, executing, and overseeing marketing strategies, digital communications, and socialmedia efforts to enhance Project Oceanology’s outreach to school groups, campers, donors, andthe general public. Marketing:• Develop and implement marketing and advertising strategies, plans, and objectives.• Manage marketing budgets and oversee the creation of promotional materials supporting educational programs, camps, tours, and fundraising initiatives.• Design and execute effective marketing campaigns.• Track and analyze performance metrics for digital marketing efforts and provide reports.Social Media:• Create and manage a comprehensive social media strategy.• Establish and monitor Key Performance Indicators (KPIs)• Oversee content creation, scheduling, and engagement across platforms.• Identify and use appropriate social media tools for efficiency and reach.• Coordinate with team members to curate compelling content.• Monitor SEO performance and user engagement, recommending content enhancements.Digital Media:• Enhance the website’s layout, content, and usability to improve visibility and brandrecognition.• Maintain and update website content to support organizational goals.• Lead digital campaigns that promote programs and support fundraising efforts.• Coordinate the production of digital content such as blog posts and press releases.• Recommend and apply direct marketing techniques to grow programming participation.Additional Duties:• Research, implement, and manage CRM tools to support marketing and donor engagement.• Partner with the Executive Director and Director of Curriculum to develop marketing resources, manage the website, coordinate media for events, and maintain outreach.• Support the education team in creating presentations for school recruitment.

Education

• Mount Ida College

  Associates Degree, Individualize Studies

  1997 — 1999

• Sacred Heart University

  Bachelor's Degree, Communication and Media Studies

  1999 — 2001

Skills

• Customer Service
• Catering
• Centerpieces
• Email
• Powerpoint
• Microsoft Excel
• Purchasing
• Retail Displays
• Organization
• Adobe
• Dishes
• Point of Rental
• Young Professionals
• Event Planning
• Coordinating Events
• Events
• Event Management
• Facebook
• Solutions
• Linen
• Events Organisation
• Events Coordination
• Schedules
• Journalism
• Chambers of Commerce
• Tents
• Product Design
• Recieving
• File
• Table Design
• Blogging
• Microsoft Word
• Party Cad
• Microsoft Office
• 40 Under Forty Award Recipient
• Copying