Allison Jarrett

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALLISON JARRETT

I’m a marketing consultant with a strong background in fashion design, currently completing an MS in Management-Marketing at UW-Milwaukee. I’ve successfully designed product lines and led marketing campaigns for MUKLUKS and for men’s, women’s, and kids’ lines at Kohl’s. My incredible eye for detail as a designer and deep understanding of how to analyze voice of the customer ensures that products are marketed to the right audience at the right time. I’m a key partner on go-to-market campaigns, product design, and product launches, and have experience with digital and email marketing, social media marketing, and creating compelling visuals for campaigns. As an emerging marketing leader, my strengths and skills bring incredible value. KEY ACCOMPLISHMENTS:· Assisted in the design of a product line that achieved $8M in sales via QVC.· Produced line that secured $4M in sales at a variety of online retailers. Identified trends, sourced materials, designed silhouettes, and designed original unique knits for the collection.· Achieved visual goal for marketing plan in photo shoot by directing models, product placement and set design.· Executed marketing initiatives to meet competition and maintain popular, visual feel of product. CRITICAL SKILLS: Brand Awareness, Brand Development, Data Analysis, Digital Marketing, Marketing, Marketing Strategy, Product Design, Product Launch, Project Management, Relationship Building, Sales Strategy, Social Media Marketing, Strategic Partnerships, Vendor Management, Voice of the Customer. ROLES FULFILLED: Marketing Manager, Marketing Analyst, Marketing Communications Specialist. Product Marketing Manager.