Allison Huffman
Senior Director of Corporate Communications and Brand @Rightworks
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WORK HISTORY
Senior Director of Corporate Communications and Brand @Rightworks
Hudson, NH, US
I lead the branding and messaging evolution for a vertical cloud service provider offering the only intelligent cloud purpose-built for accounting firms and professionals. My role includes creating the company\'s brand messaging elements, partnering with the C-Suite to elevate their communications, working closely with a nationally recognized thought leadership bench, and creating the messaging frameworks that drive full-funnel marketing. Additionally, I work with cross-functional team leads to ensure functions are delivering material that is on brand and message. Other responsibilities include driving stronger company engagement and managing all media relations activities and crisis communications.
EDUCATION
University of Massachusetts Amherst
Bachelor of Arts, Communications, Journalism
ABOUT ALLISON HUFFMAN
More than twenty years of experience with executive communications, corporate messaging, thought leadership, brand strategy, and content development •Deep expertise with B2B SaaS marketing and selling through multiple distribution channels •Skilled in creating and executing comprehensive messaging frameworks, product marketing, and the execution of campaigns for both private and public companies. Specialties: Trained in Pragmatic Marketing
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