Allison Graham
Senior Vice President Sales & Marketing @Southern Glazer's Wine & Spirits
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WORK HISTORY
Senior Vice President Sales & Marketing @Southern Glazer's Wine & Spirits
EDUCATION
Wilfrid Laurier University
BBA, Marketing
ABOUT ALLISON GRAHAM
With a passion towards brand development and marketing, I recognize the importance of consistent messaging, word of mouth, and creating meaningful experiences with target consumers. You can\'t just tell people what a brand represents and expect people to feel connected to it. Engaging consumers through social interaction, word of mouth, and experiential marketing allows you to connect with consumers in a more meaningful way.Specialties: Formulating, executing and evaluating marketing plans to deliver long term results
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