Allison Goldberg
Chief Marketing Officer
- Role
- Chief Marketing Officer at Related Group
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Allison Goldberg
Senior Corporate Marketing Executive | Brand Strategy | Integrated Marketing & PR |…
Experience
Chief Marketing Officer
Sep 2014 — Present · Miami, FL, US
Lead and oversee all aspects of marketing for 70+ projects with a combined $65M budgetResponsible for development and implementation of comprehensive marketing campaigns across five divisions: Condominium, Rental, Mixed-Use, Affordable and InternationalManage creation and dissemination of bilingual (English/Spanish) digital and print marketingassets, including websites, ads, fact sheets, brochures, site/floor plans, newsletters, social mediaSupervise internal marketing team as well as outside vendors including multiple agencies, copywriters, designers, web developers, printers, sign companies and event planners• Work closely with sales teams and leasing managers during key phases from pre-sales/sales tosellout for condos and launch to lease-up to stabilization for rental projectsBuild and actively manage internal digital marketing department with a focus on SEO, analytics and key best-practice strategies in ongoing effort to optimize sales/leasing and marketing efforts
Education
Florida International University
Master's degree
University of Miami
Marketing
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