Allison F. Capozza
Marketing Director at Thayer Leadership
- Role
- Marketing Director at Thayer Leadership
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Allison F. Capozza
Analytic and strategic marketing professional with proactive spirit and proven success building well-known brands that increase revenue, market share, and profit at recognized CPG, retail, and education companies. Specialties:* New product development & brand positioning * Market research (focus groups & quantitative surveys)* Product/packaging restage * Strategic planning * Marketing plan development and implementation * PR and in-store promotion development and execution * Forecasting and performance tracking/analysis * Budget/P&L management * Consumption and shipment data analytics * Licensee collaboration and relationship management * Merchant/client management and vendor negotiation * Spokesperson management Comfortable working in a matrix environment, reporting to senior leaders, collaborating cross functionally, and being a strong team player while leading growth. Strong interpersonal, strategic, and project management skills. Able to balance multiple priorities and meet competing deadlines among multiple stakeholders. Proficient in Microsoft Office, Adobe Creative Suite, IRI, ACNielsen, Oracle Analytics Center, HTML and Qualtrics.
Experience
Marketing Director
Mar 2017 — Present · West Point, NY, US
Responsible for leading all aspects of marketing strategy, market research, communications, advertising, and marketing materials to drive brand awareness and generate new leads. Manages two direct reports. Collaborates extensively with Business Development/Sales, Faculty and Content Development, and Program Management teams. Reports directly to President.
Education
Greenwich Academy
High School Diploma, College-Preparatory Day School
1988 — 2001
Indiana University - Kelley School of Business
M.B.A., Marketing, Finance, Management
2009 — 2011
Indiana University - Kelley School of Business
B.S., Marketing, International Studies
2001 — 2005
Denmark's International Study Program
Study Abroad, International Business & Economics
2004 — 2004
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