Allison Erfort
- Role
- Director of Marketing at Monster Energy
- Location
- Corona, CA, US
- LinkedIn followers
- 500 followers
About Allison Erfort
My background blends over 15 years of experience shaping brand marketing strategy…
Experience
Director of Marketing
Jan 2017 — Present
Head of marketing for Monster Energy’s portfolio of coffee and tea brands (Java Monster, Rehab Monster). Lead a team of product and brand managers in development, execution, and measurement of consumer marketing programs with emphasis on elevating sales and market share. Expanded role to include oversight of launch strategy for the Rehab Monster and Dragon Team brands. Work with functional leads to drive brand objectives and goals for the portfolio, and driving growth through consumer/market analysis, strategic retailer and consumer opportunities, and campaign management. Successfully turned around the Rehab brand through new packaging and messaging, and grew Java Monster into the third-largest brand in the Monster portfolio. Elevated overall sales and profit performance across categories while remaining true to the larger Monster brand.
Education
San Diego State University
BS, Business Administration
2000 — 2005
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