Allison Davis

About Allison Davis

20 years experience in Marketing at Geneal Mills. I’ve been blessed to experience a multitude of functions across many roles. I’ve had the opportunity to learn from incredible leaders and collaborate with many cross-functional teams, enabling a broad understanding of our business.I’m a data-led marketer with an analytical mindset. I leverage data and analytics to build strategies, solutions and optimization recommendations. I’m constantly curious, looking for new trends and solutions to serve my businesses. I’m a relational leader, with a belief that work should be fun and we do better work when we build a trusted team.

Experience

1. Brand Incentives, Loyalty & Rewards

   General Mills

   Feb 2017 — Present · Minneapolis, MN, US

   Strategically lead value-based solutions for all North America brands. Deliver data-led strategies to solve business problems, monitor results and optimize real-time. Collaborate cross-functionally across Brand Experience, Brand Management and Sales. Lead the team on our long-term strategic vision for our function and expertise.

Education

• University of Wisconsin-Stout

  BS, General Business Administration

  1999 — 2003

Skills

• Budgets
• Integrated Marketing
• Strategy
• Marketing Communications
• Digital Marketing
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Customer Insight
• Shopper Marketing
• Marketing
• Public Relations