Allison Crosby

Merchant @Abercrombie & Fitch Co.

Columbus, OH, US

Builds and executes pre-season assortment strategies to drive positive sales; Including Best Dressed Guest Collection and Trend Edit which became brand segments and incremental sales strategies • Clearly communicates future assortment strategies and product to leadership - leading with the \"why\" and \"how\" • Leads and empowers cross-functional teams including Marketing, Design, Sourcing, Planning, Tech Design, and CAD to contribute to successful assortment • Analyzes the business weekly to impact future assortment to drive positive KPIs • Dedicated to customer insights and piloted Customer Research DM group - the Dress Collective - to gain information • Manages talent for assistant and associate merchants through weekly touch bases, personalized feedback, & career development plans